Author: Ron Grinblat

Author

  • Ron Grinblat

    Ron Grinblat is the founder of Thryve Digest and a growth and revenue marketing leader with more than 20 years of experience across B2B and B2C organizations. His career spans performance marketing, lifecycle strategy, marketing operations, and MarTech leadership at companies ranging from venture-backed SaaS to Fortune 500 enterprise. Alongside that work, Ron has spent two decades managing, coaching, and mentoring teams — and writes about the systems that hold both businesses and the people running them together.

    Education: MBA, National University; B.A., UC Santa Barbara
    Location: San Diego, California
    Expertise: Growth Marketing, Lifecycle Marketing, Marketing Operations, People Development, Operational Productivity, B2B & B2C SaaS

    Highlights

    Ron has spent 20+ years leading growth and lifecycle marketing across SaaS, financial services, and consumer brands, with two decades of management experience coaching and mentoring teams ranging from individual contributors to senior leaders. He served as Executive Sponsor of the Latin/Hispanic Employee Resource Group at ActiveCampaign and as a multi-year Volunteer Project Lead at Intuit's Heartfelt Helpings, focused on poverty alleviation initiatives. He founded Thryve Digest in 2025 under Revaro Group, an independent media and consulting venture. Ron has been a featured guest on the Digital Marketing Master podcast and serves as a program advisor for the UCI Customer Experience Certificate Program.

    Experience

    Ron began his marketing career in 2004 at RealAge, a digital health and wellness company later acquired by Hearst Magazines. Over 11 years there and at the subsequent Sharecare acquisition, he progressed from individual contributor to Executive Director of Marketing, building acquisition and lifecycle programs that supported a $30M+ annual online advertising revenue stream and helped scale the customer database from 2M to 12M.

    From 2014 to 2018, Ron led Marketing Operations and lifecycle execution at Intuit across a 55M-customer database supporting TurboTax. His team managed a $40M+ subscription program in partnership with Product and Analytics, overhauled deliverability practices to lift inbox placement from approximately 75% to 98%+, and helped drive 20% year-over-year unit sales growth on TurboTax Desktop and Online. During his time at Intuit, he also served multiple terms as a Volunteer Project Lead with Heartfelt Helpings, the company's poverty alleviation initiative.

    He subsequently served as Vice President and Data Marketing Technology Partner at MUFG Union Bank, Director of Marketing Acquisition at ActiveCampaign — where he was Executive Sponsor of the Latin/Hispanic Employee Resource Group — and Director of Growth at Wagepoint, a Canadian SMB payroll SaaS company. Since 2024, Ron has worked as an independent growth and revenue marketing consultant advising SaaS, lead generation, and growth-stage companies.

    At Thryve Digest, Ron writes about the systems, tools, and operating decisions that shape both small businesses and the people running them. His work draws on two decades of building and running marketing programs, two decades of managing and coaching people through those programs, and the day-to-day realities of operating Revaro Group as a solo founder.

    Editorial Perspective

    Ron writes at the intersection of operational thinking and personal practice. His view is that the systems that make businesses run — clear inputs, low friction, honest tradeoffs, recovery built in — are often the same systems that make a life run. Thryve Digest covers both deliberately.

    Education

    Ron earned a Bachelor of Arts in Political Science from UC Santa Barbara in 2004 and a Master of Business Administration with a concentration in Finance from National University. He has also completed continuing education in email deliverability, AI applications in marketing, and B2B demand generation.

    Published Work & Speaking

    Ron's published work includes "Leading with Storytelling: Creating an Emotional Selling Proposition" on the Digital Marketing Master podcast (December 2022), "How Parenting Taught Me to Be a Better Manager" on LinkedIn, and "MME15: Deliverability Agility — Taking Back Control of the Inbox," co-authored with Smar Faraj during his time at Intuit/Quicken and presented at the Email Marketing Summit.
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