Kris Hutchinson – Thryve Digest

Author: Kris Hutchinson

Author

Kris Hutchinson

Kris Hutchinson is the founder of Hutch Agency, a full-stack demand generation firm working with founder- and CMO-led B2B companies generating $5M–$100M in annual revenue. Before Hutch, he was Managing Director at Jump 450 (acquired by Omnicom), and has worked with more than 400 B2B companies across his career.

Highlights

Kris has 20+ years of experience in performance marketing and demand generation across SaaS, FinTech, professional services, and hospitality. He is the founder and CEO of Hutch Agency, focused on building predictable revenue engines for B2B service companies, and previously served as Managing Director at Jump 450 (acquired by Omnicom). Across his career he has worked with more than 400 companies, from early-stage businesses to $100M+ enterprises.

Experience

Kris's career in performance marketing began at ProFlowers.com in the mid-2000s, running search engine marketing for Gourmet Foods business units including Shari's Berries, Cherry Moon Farms, and Uptown Prime. He went on to found Magnifi Online in 2006, a digital advertising agency that helped startup and growing organizations scale their online marketing campaigns. He sold the company in 2017.

From 2018 to 2023, Kris held senior roles at Jump 450, a New York–based growth agency, progressing from Vice President of Media Buying to Senior Growth Director to Managing Director. Jump 450 was acquired by Omnicom during his tenure. In that period, he led media buying and growth strategy for B2B and consumer clients across YouTube, paid social, and search.

In 2023, Kris founded Hutch Agency. The firm focuses on diagnosing where revenue is actually leaking for B2B service companies — across attribution, geo-targeting, lead quality, and the gap between what platforms report and what actually closes. That diagnostic approach gives him a ground-level view of the client management problems that derail small and mid-size businesses.

Kris holds a Bachelor of Science in Marketing with a minor in Sociology from NYU Stern School of Business. His certifications include Data Integration Expert (Windsor.ai) and Facebook Certified Planning Professional (Facebook Blueprint).

Editorial Perspective

Kris writes about client management from the agency operator's seat. His view is that most of the damage in service businesses happens before the work starts — in how expectations get set, how scope gets defined, and how the relationship gets framed. At Thryve Digest he focuses on how to set expectations before things go wrong, how to handle scope creep when it shows up anyway, and how to protect client relationships while still running a business that works.

consultant discussing out of scope requests with a client

Small Business

The Client Is Asking for What? 3 Proven Ways to Handle Out of Scope Requests

by Kris Hutchinson April 30, 2026 0

True story. We were hired as a temporary Head of Marketing for a founder-led company. The scope was already ambitious: build the marketing plan, manage ... Read... Read more.

Author: Kris Hutchinson

Author

Highlights

Experience

Editorial Perspective